If you’ve been following CEMEX's request for an additional 15 years of mining at Dowe Flats, near the Town of Lyons, you’ve probably heard CEMEX’s pitch: ‘Give us 15 years of additional mining, or we will operate the cement plant indefinitely.’ Well that obviously makes 15 years sound pretty great, but that’s also by design from highly skilled senior executives at a Global 2000 multi national corporation.